Stories - Resort Business

The ski world has been turned upside down. In early 2017, the Alterra Mountain Company emerged to challenge Vail Resorts’ supremacy, eventually buying 15 resorts, partnering with another 25-plus, and launching the Ikon Pass to compete with the Epic Pass.

Nothing like this has ever happened—for skiers and riders, for the resort business, or arguably for any industry.

Then in the spring of 2020 the Coronavirus hit the ski resort business and nobody knows how the pandemic will impact the industry long-term.

We’ll do our best to keep you informed with the latest ski resort business news here at