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The Indy Pass has added Jay Peak in Vermont to its alliance of independent ski areas, bringing alliance membership to a total of 57 resorts. Jay Peak will offer two days of skiing and riding to Indy Pass holders, with no blackout dates for the 2020-21 season.
“We’re happy to be joining this collection of independent resorts who have created an important product in this day where season pass options seem to have an unremarkable sameness about them. None of the Independent Pass resorts treat the sports of skiing and snowboarding like commodities; that’s important to us. We’re looking forward to a long, safe season and to welcoming Indy Pass Holders to what we think is the most special corner in New England,” said Steve Wright, GM at Jay Peak.
The addition of Jay Peak significantly enhances the options for Indy Pass holders in the northeast, due to its substantial lift systems, ski and ride acreage, and annual snowfall of 359 inches.
“It’s fantastic to see another major northern New England icon like Jay Peak involved in the Indy Pass! Yet another big, family friendly ski area with great snow and truly challenging terrain. Things are gonna be exciting up here in the 603 and the 802!” said John Devivo, GM at Cannon Mountain, N.H..
57 independent resorts across North America have teamed up to welcome skiers back to their slopes. 12 new resorts have joined the alliance for 2020-21.
Indy Pass sales for the month of September were up 630 percent over the same period last year, according to Indy Pass founder Doug Fish. “It’s encouraging to see the strong interest from skiers and riders who are seeking an affordable way to explore ski resorts in their drive-to region,” he added. “Our independent ski areas are just the ticket for individuals and families looking for less-crowded slopes and short lift lines this season.”
Another factor contributing to the surge in Indy Pass sales, Fish said, is its buyer’s assurance program, “The Get America Skiing Promise.” The Promise provides an automatic credit of 20 to 80 percent toward a 2021-22 pass if a buyer uses the Indy Pass less than four days, no questions asked.
“The Get America Skiing Promise is working great and people are excited to go skiing. By eliminating uncertainty and reducing the risk of not being able to use their pass, skiers and riders are really embracing the Indy Pass,” said Kris Blomback, GM at Pats Peak, N.H.
The Indy Pass has implemented a pass protection program, lowered prices, and added new resorts in an effort to “get America skiing” post COVID-19.
To reassure buyers amidst the uncertainty of the COVID-19 situation, Indy Pass has launched its “Get America Skiing Promise.”
You will receive an automatic credit for a 2021-22 pass if, for any reason, you use your Indy Pass less than four days – no questions asked.
Zero days = 80% credit
One day = 60% credit
Two days = 40% credit
Three days = 20% credit
The basic pass will start at $199 and offer passholders two free days at each of Indy Pass’s 52 participating resorts, with blackout dates at some resorts (to be finalized in August).
Indy Pass is also launching several new pass products, aimed at core participants and kids. The Indy + Pass will be on sale for $299 and have zero blackout dates. Current season passholders at any Indy Pass partner resort will be able to purchase an Indy Pass for just $129. And the kids pass, for ages 12 and under, will start at $99, enabling a family of four to cover a season’s worth of lift tickets for just $596.
Sources: SAM & Snow Industry News
