Alterra Mountain CEO Discusses the Future

Alterra Mountain CEO Rusty Gregory sits down with Bloomberg’s Erik Schatzker in New York to discuss strategy at his ski resorts in North America and look to the future of the ski industry with Chinese demand and opportunities in Europe.

The position of Vail Resorts vs Alterra is described as a of zero-sum gain; if one gains, the other loses.

Who comes out on top with both parties seeking out the same assets? Hopefully us skiers!